Arkansas Launches TD2012 Campaign


In anticipation of a special season, the Arkansas Department of Athletics has launched an official campaign aimed primarily at gaining media exposure for Tyler Wilson and Knile Davis and assisting these athletes in landing potential postseason awards.

From the press release:

The UA athletic department developed an all-encompassing strategic plan to support and promote multiple Razorback football student-athletes. The official campaign will highlight information regarding Arkansas’ candidates for post-season honors and rally the fans as the season progresses towards election day for each award.

The campaign name TD2012 represents the toughness and determination that have been demonstrated by the members of the Razorback football program, led by the student-athletes being promoted for post-season awards.  The “One Program. One Goal.” slogan originated from head coach John L. Smith’s introductory press conference in April. Toughness and determination are among the qualities the team will need to continue to demonstrate throughout the season in order to reach its annual goal of being national champions and receiving an invitation to Washington D.C. Individual honors will be a reflection of the team’s success.

In January, when quarterback Tyler Wilson and running back Knile Davis announced their intentions to return to the Razorback football team for the 2012 season, a committee was formed in anticipation of expectations for the upcoming season. The committee met throughout the spring to develop a strategic plan to communicate the messages of the TD2012 campaign, highlighting multiple student-athletes throughout the summer and the upcoming season. The TD2012 campaign will focus on promoting Arkansas football student-athletes, including the 12 who have already been named to individual awards watch lists or preseason all-conference teams.

To promote the TD2012 campaign, Arkansas has launched @ARKTD2012 on Twitter.

Moreover, Tyler Wilson and Knile Davis will be traveling to New York and Bristol, Connecticut next week to visit the offices of Sports Illustrated, CBS Sports Network and ESPN. Additional media exposure for these athletes is a major part of this initiative.

Kudos to the Razorbacks for getting behind their talented players. The increased media exposure benefits both the program and players like Wilson and Davis as they pursue their career at the professional level.



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