Yet another non-conference, neutral site matchup series looks to be starting in 2013 known as the Texas Kick Off Classic. Mississippi State will play Oklahoma State in Houston at Reliant Stadium (where the Houston Texans play).
LSU has already announced that they will be playing TCU to kick off the 2013 season in Arlington at the annual Cowboy Classic. Additionally, SEC teams typically participate in the Atlanta-based Chick-fil-A Kick Off games.
These high profile games are considered great ways for the program to get increased visibility both around the country via television but also in markets like Houston, Texas which of course has plenty of top athletes.