What’s the most valuable team in the SEC?


An interesting article over at ESPN, originally published by the Wall Street Journal, lists the most valuable teams in college football, and as it turns out, Florida – not Alabama – is the most valuable team in the SEC. Alabama is not even second or third. They must have the highest expenses of any team in the SEC.

Here’s the synopsis of how the value was calculated from the WSJ:

Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus, calculated the intrinsic valuations for 115 of the teams in the top-tier Football Bowl Subdivision. Among other factors, the study looked at each program’s revenues and expenses and made cash-flow adjustments, risk assessments and growth projections for each school. The resulting figures represent what the teams might fetch if they could be bought and sold like pro franchises. (As a point of reference, the NFL’s Jacksonville Jaguars sold in late 2011 for about $760 million.)

Here’s how the SEC ranked in the study:

3. Florida: $599.7 million
6. Auburn: $508.1 million
7. Georgia: $481.8 million
8. Alabama: $476 million
9. LSU: $471.7 million
12. Tennessee: $364.6 million
14. Arkansas: $332 million
15. South Carolina: $311.9 million
18. Texas A&M: $278.5 million
26. Kentucky: $202.7 million
49. Ole Miss: $111.7 million
55. Mississippi State: $99.3 million
66. Vanderbilt: $57.3 million
67. Missouri: $56.4 million

The SEC had five of the top ten and nine of the top 20 in college football. That sounds about right. Based on the valuations, Texas is worth just as much as the Jacksonville Jaguars…and has about the same results.

Photo Credit: Kim Klement-USA TODAY Sports



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