Published February 22, 2013 - 12:00pm
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Gone are the days of the dominant force that was Texas football. Mack Brown is on his last stand, it seems, as the Longhorns’ head man. Texas kicked off spring practice yesterday, and Brown spoke to the Longhorn Network this week about the recruiting deregulations. He explained that if this is what college football is becoming, he wants to make damn sure the Longhorns copy exactly what Alabama does.
“Alabama is ahead of all of us with the number of personnel they’ve hired, and that’s something everybody’s looking very closely at. We are posting a position today for a director of player personnel that would oversee our recruiting.”
Brown is referring to Alabama hiring Kevin Steele as its director of player personnel, who took the first step at creating college football’s super staffs of the future. But the truth is, Alabama has been way ahead of everyone, not just since the NCAA deregulated recruiting.
This isn’t the first time Texas or Brown has tried to shadow or mimic Alabama or the SEC.
Brown bragged about how his Texas team had become like an SEC team prior to the start of last season, explaining why he hired three former SEC coaches in Bo Davis, Manny Diaz and Stacy Searels. The truth is, they couldn’t have been further from an SEC team, finishing 68th in the country in total defense (90th in rushing defense), and they couldn’t tackle air.
“I look at the SEC and recognize that’s how they’ve won,” Brown told the magazine. “At Texas, you don’t want to lose a game just because your QB is having a bad day. That’s why I hired three SEC coaches.”
Most recently, Texas AD Deloss Dodds took a shot at ex-Big 12 and current SEC member Missouri, via the Austin-American Statesman. Why? Dodds couldn’t muster enough ammunition against Texas A&M’s successful leap into the SEC. So, he has to try and put down the massive brand that overshadows Texas football.
“We’re going to have good years again,” Dodds promised. “Our bad years are not that bad. Take a school like Missouri. Our bad years are better than their good years. But we’ve created a standard.”
However, Texas is just 22-16 over the past three years, while Missouri is 23-15.
So, Brown posting a job opening for a director of player personnel shouldn’t be new news. It should be expected, because all the Longhorns are trying to do is trademark their football brand after the SEC without being in the SEC.
Meanwhile, Texas football continues to chase the most powerful brand in college football and deepen their famous “all sizzle and no steak” reputation.
Photo Credit: Michael C. Johnson-USA TODAY Sports