UConn recently revealed a new helmet design where the goal must be to make you remember that UConn has a football team. I think the discussion went something like this:
Person A: Look, when only 8 UConn fans attended the 2011 Fiesta Bowl, it made us look bad. We need a way to make people remember that we’re not just a women’s basketball school.
Person B: But, we are a great women’s basketball school!
Person A: We need ideas people.
Person C: Let’s take a page from Maryland’s playbook and make our football team wear the ugliest helmets ever. Then people will talk about our football program!
…and here’s the result: