Alabama in rarefied air with new multimedia rights deal

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Alabama joins Texas and Notre Dame with a new booming financial multimedia rights deal.

According to Sports Business Daily, Alabama and Learfield Sports agreed to a new deal that is reportedly worth $150-$160 million over the next decade. Alabama’s former deal with Learfield was said to be around $8 million per year signed in 2008, and with the new deal, financial terms will be increased to $15-$16 million per year through June 30, 2024.

“A lot of things have changed since the last time we negotiated a deal,” Alabama AD Bill Battle told Sports Business Daily. “This option gave us a chance to look around the marketplace and see how things look now versus five years ago. Alabama has been on a pretty good roll since then.”

The Tide doubled the former agreement even with the SEC Network controlling third-tier rights on football and basketball games, but Learfield will still control rights such as “concessions, pouring rights, isotonic beverage, seat rentals and merchandise.”

The new rights deal will also better Bryant-Denny Stadium signage by adding some LED signage in the concourse.

With the new deal, Alabama jumped Georgia and Ohio State, who reportedly makes $11 million each on their multimedia rights deal.

Photo Credit: Marvin Gentry-USA TODAY Sports

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