Pending the approval of a liquor license from the state, Arkansas will sell beer and wine to club seat holders at Razorback Stadium this fall.
Club seat holders at Razorback Stadium will be able to buy beer & wine during 2014 season pending approval of a liquor license.
— Bob Holt (@BobHoltADG) February 12, 2014
The SEC prohibits the sale of alcoholic beverages in non-premium seating, but they’ve allowed club and skybox attendees to serve alcoholic drinks for years.
AL.com reports that Alabama and Auburn allow premium seat holders to bring their own alcohol, and as of 2013, at least 20 FBS schools offered beer sales to non-premium seat holders during games.
Related: SEC Spring Football Game schedule
Beer sales at West Virginia generated $520,000 in revenue in 2011, and WVU’s stadium accommodates 60,000 people.
How long will it be before the SEC taps into another revenue string that is alcohol to non-premium seat holders? Will it ever happen?
Photo Credit: Kirby Lee-USA TODAY Sports