College football’s most valuable programs


The Wall Street Journal revealed their annual list of the top 50 most valuable programs in college football earlier this year.

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Texas remained the country’s most valuable team at $875 million, and only one SEC school finished in the top five in Florida, valued at $660 million. For reference, Forbes’ annual list of valuing the world’s sports teams had the Cincinnati Bengals worth $871 million.

Notre Dame, Michigan and Ohio State filled the gap between No. 1 Texas and No. 5 Florida. Other notables include No. 7 Alabama ($640.1), No. 8 Georgia ($581.8), No. 9 Auburn ($537.6) and No. 10 LSU ($529.8). Twelve SEC schools made the top 50, and Missouri and Vanderbilt were the two left out.

Although the study didn’t add any details to how the valuations were calculated, here’s how last year’s study was conducted by the same professor:

Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus, calculated the intrinsic valuations for 115 of the teams in the top-tier Football Bowl Subdivision. Among other factors, the study looked at each program’s revenues and expenses and made cash-flow adjustments, risk assessments and growth projections for each school. The resulting figures represent what the teams might fetch if they could be bought and sold like pro franchises.

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Here are the 50 most valuable schools, according to the Wall Street Journal:




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