The University of Alabama has upped its marketing game in recent years with respect to football.

The program is producing many graphics that portray its dominance in college football, and the Crimson Tide aren’t being bashful about it easier.

Alabama, via its official Instagram account, released a series of videos, themed, “Hunt For 16”.

1 week from camp. Hungry. Time to eat. #HuntFor16 #RollTide

A video posted by Crimson Tide Football (@crimsontide_fb) on

The hunt is on. Relentless. Determined. #HuntFor16 #BuiltByBama #RollTide

A video posted by Crimson Tide Football (@crimsontide_fb) on

Commitment takes no days off. #HuntFor16 #BuiltByBama #RollTide

A video posted by Crimson Tide Football (@crimsontide_fb) on

Intense. Ferocious. #HuntFor16 #BuiltByBama #RollTide

A video posted by Crimson Tide Football (@crimsontide_fb) on