December 11, 2010
On December 11th, 2010, at approximately 6:45pm EST, Saturday Down South told the nation that Will Muschamp will be the head coach of the Florida Gators. Before any of the national media hit the story.
SDS broke the news on SaturdayDownSouth.com and via Twitter. The news spread rapidly, although most were skeptical in the beginning. Saturday Down South stood by their story and continued to push the announcement. Within a couple hours, the story had been confirmed and Saturday Down South scooped the national media. Read more…
December 6, 2010
Saturday Down South is focused on building much more than a website and much more than simple page views. Saturday Down South is creating a brand.
There are many websites that cover sports and even plenty that cover SEC football. Even some that generate decent levels of traffic. The goals surrounding Saturday Down South’s future are much bigger. Saturday Down South is a brand that is being more and more associated with SEC football in the south.
By creating a strong brand, a premium experience and community is being created for SEC fans on the internet – the result: an internet brand strongly connected to the culture of football in the south.
This is a high priority and as such, brand awareness metrics are measured as closely as traffic metrics. Hard data and anecdotal evidence point to a dramatic increase in the awareness of Saturday Down South brand during the 2010 football season.
A premium website brand for a premium brand of football. Premium readers. Premium advertising.
With the 2010 regular season in the books, the best college football fans in the country have awarded Saturday Down South with some incredible growth figures despite only launching just prior to the start of the season.
The three months of the regular season (September – October – November) saw dramatic increases in the important metrics for Saturday Down South.
- 60-80% month-to-month sequential growth in visits to the website
- Higher highs on big days
- Higher lows on slower traffic days
- Steady increase in direct traffic revealing increased brand awareness
- Continuous increases in breadth of traffic sources
