It’s a challenge to find originality during hype video season, but Mizzou’s managed to do so with its latest Instagram push.

The low rumble of thunder opens this short segment featuring Faurot Field at night that culminates with 9-5-15 — the date of the Tigers’ season opener against Southeast Missouri.

Those familiar with the sound clip will notice “that’s who we are” at the end is a line from country music star Erich Church’s The Outsiders. Are the two-time defending Eastern Division champions once again feeling disrespected or is the lyric just another way of promoting what it means to be #MizzouMade?

We want to see more.

9•5•15 Who will be in #TheZOU?! 🐯🏈

A video posted by Mizzou Football (@mizzoufootball) on