On Monday, Fiesta Bowl Communications announced that the Cactus Bowl will now be called the Cheez-It Bowl.

The postseason contest will still feature a match-up between members of the Big 12 and Pac-12 conferences at Chase Field in downtown Phoenix with the 30th edition of the game scheduled to be played on Wednesday, December 26 and be broadcasted on ESPN.

This Arizona bowl game has been around since 1989 and has renamed several times.

Initially, it was called the Copper Bowl before being renamed the Insight.com Bowl in 1997. In 2002, it was renamed simply the “Insight Bowl,” before being changed to the Buffalo Wild Wings Bowl in 2012, and finally the Cactus Bowl in 2015.