When Steve Spurrier joined Twitter a month ago, his son tweeted out a picture as proof of the elder Spurrier learning today’s social media.

Take a look at the photo from Steve Spurrier, Jr., South Carolina’s wide receivers coach and recruiting coordinator.

There’s the Head Ball Coach, looking slightly perplexed as he works a smart phone. There’s also an old-school radio behind his desk, a nice touch.

But look in the background and you’ll notice something else hiding in plain sight: Spurrier’s Heisman Trophy from 1966, when he was the quarterback of the Florida Gators.

Of course, that Heisman trophy is a major part of Spurrier’s legend. After his playing career as one of the best Gators of all time, he eventually returned to Gainesville and added a half dozen SEC championships and a national title to his legacy at his alma mater.

Certainly there was a time when he could walk into a recruit’s living room and drop his ’66 Heisman and ’96 championship ring on the table, figuratively (or maybe literally) and tell that recruit, “sign here.” And it worked. He has 122 wins in his 12 years at Florida as proof of that.

These days, Spurrier isn’t that swaggering Heisman-winning quarterback anymore. While it’s surely still a part of his personality, he’s just the HBC now.

“Very seldom am I introduced as a former Heisman Trophy winner because I’ve been fortunate to be a coach for so long now,” Spurrier told the Atlanta Journal-Constitution last month. “I’ve been fortunate to have the success that I’ve had.”

In fact, Spurrier added that he doesn’t even want to be thought of as a Heisman winner, and would much rather be able to fall back on his reputation as a coach.

“I’d rather be known as a good coach … it’s what I do is coach. I don’t need to be known as a lousy coach that won the Heisman. I’d rather be known as a good coach,” Spurrier said in the same interview.

Spurrier even said his Heisman “is never talked about” when he meets with recruits and their parents. At this point, that might be the right play. That Heisman win is nearly 50 years in the rearview at this point and, as Spurrier pointed out, he has a sterling reputation as a college coach that’s much more relevant with recruits these days. He is, after all, the all-time wins leader at both Florida and South Carolina, and in recent years he’s taken South Carolina to never-before-seen heights for the program.

Look at this way: most of the kids who are seniors in high school this year were born in 1996 or 1997. Now, which would be a more effective recruiting pitch: “I won a Heisman 30 years before you were born” or “I won a national championship the year you were born and have kept winning since then?”

Since arriving at South Carolina, Spurrier has done a good job of recruiting from a position of relative weakness in the SEC. He consistently has the Gamecocks around the top 15 in the recruiting rankings, keeping up with some of the SEC’s more established powers. And he’s apparently doing it solely on the strength of his coaching, not his illustrious college playing career.

Of course, it can’t hurt to have that trophy sitting in the corner of your eye in Spurrier’s office.