If Tennessee’s football team was as good as the school’s video production team, the Vols may never lose a game. Of course, that’s not the case but the school’s video team may have just helped the football team where it matters most.

The turnaround of Jeremy Pruitt’s program has to start in recruiting and while we’ve seen some sign of that last season, as a number of first-year players made big impacts for Tennessee on the field, the Volunteers need help all over the field moving forward.

That help is going to come from one place and one place only — in recruiting.

Hyping up next week’s early signing period, Tennessee has released a new video production that rates right up there with any in the school’s history. The focus of this video is on the mother-son bond that lasts a lifetime and is an essential aspect of recruiting.

Tennessee isn’t just trying to convince elite players to play on Rocky Top, they are recruiting their mothers and entire family during the process.

This incredible video says it all: