Big Ten media rights negotiations are continuing this week, but the consensus is that things will be finalized soon.

FOX is expected to continue to have rights to the biggest game of the week with its “Big Noon Kickoff” time slot, but other networks, including CBS, NBC and ESPN have reportedly been in the mix as well.

But, according to John Ourand of Sports Business Journal, ESPN has balked at the Big Ten’s latest offer, ending a long relationship with the conference:

A price tag of $380 million per year without getting the conference’s best game of the week is apparently too much for the Worldwide Leader to stomach.

But, ESPN and its family of networks will have the entire SEC package in just a couple of years, so there will continue to be plenty of college football programming featured there.