Drink up the “G,” Todd Gurley fans.

The former Georgia running back, now with the Los Angeles Rams, announced an endorsement with Gatorade on Wednesday via Instagram. It’s part of continued momentum for Gurley, after he ran for 1,106 yards with 10 touchdowns on 229 carries last season as part of a fall in which he was named the Associated Press Offensive Rookie of the Year. He also snagged a Nike deal in April, and he has done work with Carl’s Jr.

https://www.instagram.com/p/BHz8bWKD-sq/

The Rams’ move from St. Louis to Los Angeles could be a game-changer for Gurley. If he continues to shine on LA’s large stage, expect more off-the-field opportunities to come his way.

Gurley’s arrow appears to be pointed up, up, up.