Penn State coach James Franklin wanted everyone to know he was focused on facing Kentucky in the Citrus Bowl, so last week he posted a tweet with just the word Kentucky 24 times.

The Wildcats official Twitter account took note of the tweet and brought it back at the perfect time, after the Wildcats beat the Nittany Lions to win the Citrus Bowl.

This is some expert-level trolling by the UK social media team:

Kentucky won 27-24. Perhaps Franklin should have tweeted “UK” 28 times to win.