Editor’s note: SDS has learned since publishing this story that Ohio State, Notre Dame, USC, Alabama and Auburn also have emoji-based keyboards according to Swyft Media, the company driving the emojification of brand marketing.

Mississippi State’s staying ahead of the emoji curve.

The Bulldogs announced Friday they’ll soon have a team-based custom emoji keyboard used for mobile and social media fan interaction on gamedays and throughout the season.

In a digital age dominated by text messages and tweets rather than face-to-face conversation, expect other schools to follow suit.