Since taking the NFL world by storm last season by leading the Dallas Cowboys to an NFC-best 13-3 record, former Mississippi State QB Dak Prescott’s fame has continued to grow.

Now, he’s one of three players — along with Pittsburgh WR Antonio Brown and Atlanta LB Vic Beasley — taking part in DirecTV’s ad campaign for NFL Sunday Ticket.

As you can see in the video below, Prescott — or part of him, anyway — makes an appearance in the most recent commercial:

The reason only Prescott’s head and leg are depicted is because host Charlie Day says NFL fans don’t want some of Dak Prescott, they want all of Dak Prescott.

Prescott’s only line is “Hello, Charlie,” but he delivers it quite well and also gives Day some serious side-eye when he asks Prescott to “bump it.”

As long as Prescott keeps playing at a high level, it’s safe to say we’ll be seeing plenty of advertisements featuring the newest Dallas star.