Lane Kiffin caught the college football world’s attention in late January when he released a an FAU hype video that lacked energy, to say the least.

Kiffin was the butt of many jokes on social media, but the former Alabama offensive coordinator says that the video worked.

“We had a really good marketing idea,” Kiffin said. “If we just do a normal video… nobody’s really going to play that outside of (Boca Raton, Fla.). So let’s do like the worst one ever so everybody will put it on TV and say, ‘Look how bad this is.’ All of the sudden, you’ve got all kinds of publicity for the program. You’ve got people looking up FAU who don’t even know what FAU is. Pretty good, huh?”

Cowherd acknowledged it’s an interesting market idea.

“You’re talking about FAU, aren’t you?” Kiffin responded.

The video may have given the Owls a late push, as they signed the top recruiting class in Conference USA and No. 71 overall in the country.