YouTube TV and ESPN are locked in a dispute that has led to ESPN channels going dark on the platform just as bowl season kicks into gear.

The change happened at midnight ET on Friday when Google and ABC/ESPN couldn’t agree to a new deal.

It’s the first major blackout for YouTube TV over a carriage-fee dispute in its nearly five-year history (although YouTube TV dropped 19 Fox regional sports networks owned by Sinclair last year). Google said it will reduce YouTube TV’s monthly price by $15 — from $64.99 to $49.99 — now that the Disney nets have gone dark, Variety reported.

Each company released statements about the issue.

“We’ve held good-faith negotiations with Disney for several months. Unfortunately, despite our best efforts, we’ve been unable to reach an equitable agreement before our existing one expired, and their channels are no longer available on YouTube TV,” Google said in a statement. “We will be decreasing our monthly price by $15, from $64.99 to $49.99, while this content remains off of our platform.”

Google added, “We know this is frustrating news for our customers, and not what we wanted. We will continue conversations with Disney to advocate on your behalf in hopes of restoring their content on YouTube TV.” Current YouTube TV members will see the $15 credit applied to their next bill after Dec. 17.

Disney pointed the finger of blame at Google.

“We’ve been in ongoing negotiations with Google’s YouTube TV and unfortunately, they have declined to reach a fair deal with us based on market terms and conditions,” Disney said in a statement to Variety. “As a result, their subscribers have lost access to our unrivaled portfolio of networks including live sports and news plus kids, family and general entertainment programming from ABC, the ESPN networks, the Disney channels, Freeform, the FX networks and the National Geographic channels.”

Disney continued, “We stand ready to reach an equitable agreement with Google as quickly as possible in order to minimize the inconvenience to YouTube TV viewers by restoring our networks. We hope Google will join us in that effort.”

College football fans sounded off on the dispute, and here’s a sample of the reaction: