With each passing day, football season grows a little closer. For the South Carolina Gamecocks — and every other SEC team, the work never stops.

Gamecocks football and Justin King released this epic hype video on Saturday, which will get fans excited from coast to coast, and it’s obvious that King’s work is making the Gamecocks’ brand stronger.

The concept behind the video is that the “Man in the Mirror,” or yourself, is the only thing stopping someone from greatness, and strength coach Jeff Dillman is featured as the voice in the video.

After a promising 6-7 season in 2016 under first-year head coach Will Muschamp, the Gamecocks are poised to take a step up in an SEC East that is as wide open as ever. With a solid team taking shape, surprising success in their rear view and a clear goal ahead of them, the Gamecocks are here to show fans that respect is theirs for the taking.