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See how much 10 SEC programs get from Nike, Adidas or Under Armour
By Kevin Duffey
Published:
Over the next few weeks, SDS is going to be breaking down uniform combinations for every team. So, let’s take a look at how much SEC programs get from Nike, Adidas and Under Armour.
BizJournals.com did a feature earlier this year on Nike, Adidas and Under Armour and how much they pay every school, and you can read about the study here.
You can also view specific details of each school in the details link column below, and if the schools aren’t included, the university likely didn’t respond to the request.
Nike, Adidas and Under Armour will pour more than $250 million into athletic departments this year. Michigan has the largest account in the database with Adidas, which pays the university $4.4 million and another $3.8 million in cash annually.
As you can see below, LSU gets the most from the apparel allowance with $3.1 million with Nike, while Auburn gets the most cash from Under Armour at $1.75 million.
Arkansas, Mississippi State, Tennessee or Vanderbilt weren’t included in the database, and it’s likely the schools didn’t respond to the public inquiry.
| University | Company | Equipment & apparel allowance | Cash | Details link |
| LSU | Nike | $3,100,000 | $1,000,000 | View Details |
| Alabama | Nike | $2,690,000 | $780,000 | View Details |
| Auburn | Under Armour | $2,500,000 | $1,750,000 | View Details |
| Texas A&M | Adidas | $2,300,000 | $1,417,249 | View Details |
| Missouri | Nike | $2,200,000 | $150,000 | View Details |
| Florida | Nike | $2,085,600 | View Details | |
| Ole Miss | Nike | $2,050,000 | View Details | |
| South Carolina | Under Armour | $2,050,000 | $1,050,000 | View Details |
| Georgia | Nike | $1,770,000 | $600,000 | View Details |
| Kentucky | Nike | $1,600,000 | $1,800,000 | View Details |
A graduate of the University of Florida and founder of Saturday Down South, Kevin is a college football enthusiast.
