Ad Disclosure
Will Levis has agreed to an endorsement deal with Hellmann’s Mayonnaise, the company announced on Tuesday morning.
It’s a fitting partnership, as Levis previously earned some notoriety for adding mayo to his coffee. The deal includes a lifetime supply of Hellmann’s mayo for Levis.
Levis called Hellman’s a “staple ingredient” for him as part of the announcement.
“I’ll admit I did not expect my mayonnaise and coffee combination to go viral – but I’m glad it did because it brought this partnership to life,” Levis said in a press release. “Hellmann’s is a staple ingredient for me and getting to show my fans how to use it in different ways, whether it’s game day dishes or mixing it in my coffee, knowing I’ll have the mayonnaise in my fridge for a lifetime is a dream come true.”
Levis is coming off of a successful stint as Kentucky’s starting quarterback. He threw for 5,232 yards and 43 touchdowns while leading the Wildcats to back-to-back bowl games. He also helped UK to 10 wins in 2021.
A Hellman’s executive said the company is “thrilled” about the partnership.
“We are thrilled about this groundbreaking lifetime supply partnership with Will Levis, the first of its kind for Hellmann’s, that truly captures his love for mayonnaise,” Chris Symmes, Marketing Director, Dressings & Condiments at Unilever Nutrition North America, said in a press release. “His viral mayonnaise-in-coffee sensation caught our attention – but above all – we hope our collaboration with Will serves as a reminder of the incredible versatility of our product. Hellmann’s is an essential Game Day, and every day, ingredient, capable of elevating and bringing new life to your favorite foods…and even drinks.”
Levis is about to begin his rookie season in the NFL. The former Kentucky star was drafted by the Tennessee Titans in the 2nd round of the 2023 NFL Draft.
Spenser is a news editor for Saturday Down South and covers college football across all Saturday Football brands.
