Carolina Panthers QB Cam Newton has made it an annual event to not only deliver turkey dinners for underprivileged kids, but also provide a night of entertainment.

The former Auburn star has organized a seventh annual “Cam’s Thanksgiving Jam” that features games, music, face painting and balloon artists. He’s expected to be there in person to “personally serve” kids, TMZ reported. Everyone will also receive a take-home turkey dinner, too.

Last year, he served more than 800 kids and their families, but this year, that number is expected to reach 1,200.

At last year’s event, he told the Charlotte Observer what it meant to him.

“I was serving my greasy, cheesy, unbelievable mac ‘n’ cheese, one of the kids told me, I thought you was fake. That just tells you how kids think,” Newton said. “For me just being here and being able to be touched, being talked to, that goes a long way.”

“I remember growing up (in Atlanta), in my childhood I really didn’t have a person to touch or talk to or have the questions that I did have. Luckily I had an unbelievable supporting cast, my parents and coaches,” Newton told reporters. “I vowed to myself that if I get put in my position – there’s never enough things that you can do for a community. So nights like tonight are important to me and will forever be important to me.”