I'd wager it has more to do with paying for their recent stadium expansions.
Pretty sure the high-ratings for SEC on CBS have more to do with the caliber of football and rabid fan bases of the SEC than the much maligned team of Verne and Gary. That said, I've always liked Verne, despite and because of his flubs. It's Gary I can't stand.
I think both teams will probably end up in the 10-15 range.
Although rightfully overshadowed by actually being able to move the ball, I thought the lack of penalties was huge. The past few years the Gators consistently beat themselves by racking up penalty yardage and killing what little offense we did produce.