Prescott suing apparel company for use of name, likeness
Mississippi State quarterback Dak Prescott has become one of the most popular figures in the state of Mississippi following a tremendous 2014 season, but his stardom has come with a price.
News broke Thursday afternoon, just hours before Prescott attended the annual College Football Awards show in Orlando, Fla., that the junior quarterback is suing a T-shirt company based in Gulfport, Miss., for unauthorized use of his name and likeness.
WCBI-TV in Columbus, Miss., first reported the story.
Prescott is suing the Matthew Print & Apparel Company regarding two T-shirts for sale on its website. Both shirts are printed in Mississippi State’s school color, maroon, and both shirts use Prescott’s name in a reference to the Bulldogs star quarterback.
One shirt reads “Dak Attack 15” (Prescott dons No. 15 on his uniform), and the other reads “Dak Dynasty: That’s a Fact, Dak!” featuring a bearded Bulldog holding up the No. 1 finger (the beard is a reference to the show “Duck Dynasty”).
Here’s a screenshot featuring both T-shirts on the company’s website:
(Screenshot courtesy of Matthewprintcompany.com)
Prescott filed the lawsuit in Oktibbeha County Circuit Court. The defendant is Christian Matthew, owner of the T-shirt company. The suit alleges Prescott did not give permission to Matthew regarding use of his name or likeness.
According to the WCBI report, Mississippi State spokesman Sid Salter said the school is aware of the lawsuit, but has no direct involvement in the matter.