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Pac-12 commissioner continues to push UC Regents to keep UCLA in conference
By Corey Long
Published:
The Pac-12 stands to lose UCLA and USC to the Big Ten in by 2024. But Pac-12 commissioner George Kliavkoff is hoping a Hail Mary to the University of California Regents will keep UCLA in the fold.
Pac-12 Commissioner George Kliavkoff laid out in a letter to UC Regents why they should block UCLA’s move to the Big Ten. https://t.co/Hey2thHKR6
— Billy Witz (@billywitz) September 22, 2022
According to an updated report from Karen Weaver of Forbes, the UC Regents have decided to table a decision for now.
UCLA’s decision to leave the Pac-12 will likely cost UC-Berkeley more than 10% of their annual athletic operating revenues; as of 2020-21, Cal brought in almost $92 million in total revenues; UCLA brought in $110 million in 2019-20. Each brought in about $25 million in media revenues.
Navigate predicts the media revenues between 2022 and 2029 for the Pac-12 will increase by $22 million annually (from $34.4m to $56.5m); for the Big Ten, media dollars will grow from $57.2 million to $94.5 million, an increase of $37m annually. It’s a significant difference, and has as much to do with current media consumption habits as it does for the future (i.e. streaming).
The Big Ten’s new TV deal will kick in for the 2023 season moving forward. The Pac-12 is continuing to negotiate a new rights deal.
Corey Long is a freelance writer for SaturdayDownSouth.com. Follow Corey on Twitter @CoreyLong.