Seeking deal, bowl game switches from GoDaddy to Dollar General

Corporate sponsorships have increasingly become a part of college football bowl games in the past few years.

While a team’s fans and players might not mind playing in the Outback Bowl or the Allstate Sugar Bowl, there were some less prestigious names, like the GoDaddy Bowl.

Well, if anyone was embarrassed about playing in the GoDaddy Bowl, they can worry no more, because it has a new name.

We are excited to welcome @DollarGeneral as the new title sponsor of the Dollar General Bowl! #DollarGeneralBowl pic.twitter.com/lcveJLVUBk

— 68 Ventures Bowl (@68VenturesBowl) August 17, 2016

The replies to the above tweet already include jokes about the players’ bowl schwag and cost of admission to the game.

That @DollarGeneral shopping spree for all of the players is going to be legit!

— Justin (@CapsHokies90) August 17, 2016

so are all tickets $1?

— Carnot Evans ???? (@carnot3) August 17, 2016

While the game is played in SEC country, at Ladd-Peebles Stadium in Mobile, Ala., conference teams don’t have to worry about playing in the Dollar General Bowl. The game matches up Sun Belt and MAC opponents.

Andrew Olson

Andrew writes about sports to fund his love of live music and collection of concert posters. He strongly endorses the Hall of Fame campaigns of Fred Taylor and Andruw Jones.