Barstool Sports officially set to sponsor and broadcast college football bowl game
If you get tired of how ESPN covers college football bowl games, you’ll have an opportunity to have an alternative viewing experience this upcoming season.
That’s because Barstool Sports has officially become the title sponsor for the Arizona Bowl, which is set to be played on Dec. 31. This news was first reported by Emily Caron of Sportico.
In addition to being the title sponsor of the game, Barstool Sports will be the exclusive broadcast partner for the game. The game was previous aired by CBS Sports.
Barstool Sportsbook does not own any television rights but the company plans to broadcast the game on its website, app and social media channels.
The game is annually held at the University of Arizona and features teams from the Mountain West and Mid-American Conferences.
“We really believe that what we can do is take the best of traditional broadcast and take the best of traditional sponsorship and do both in a brand new way,” Barstool CEO Erika Nardini said to Sportico. “We think we’ll bring new fans. We know we will bring a level of energy, and we’ll cover the game in a way that is completely unique, and uniquely Barstool.”