ESPN feels impact of bad ratings for New Year's Eve playoff, owes lots of money
I think it’s safe to say New Year’s Eve is not the best day to air the College Football Playoff.
A story from Broadcastingcable.com says media buyers claim ESPN owes roughly $20 million in ad makegoods for poor viewership of both College Football Playoff semfinal games.
Clemson-Oklahoma and Alabama-Michigan State combined to net a 36 percent decline in ratings from last season, when the Oregon-Florida State and Alabama-Ohio State games were played on New Year’s Day.
The problem is next year’s semifinal games are also scheduled to be played on New Year’s Eve. In fact, that’s going to be the case in seven of the final 10 years of the 12-year CFP deal. That’s something that advertisers will no doubt be fighting to change.
The story can be read in its entirety here as it goes into much more detail.