Pat McAfee’s career has really taken off since he left the NFL as a well-known punter.

The Pat McAfee Show and FanDuel have agreed to terms on a 4-year deal worth $30 million a year, reported Ian Rapoport of the NFL Network and Shams Charania of The Athletic. The New York Post also reported that this deal likely includes the pay for his co-host A.J. Hawk, and crew of producers and other show contributors. Nevertheless, McAfee is the main driver and this is an enormous pay package that will inevitably have ripple effects.

The Post also explained that “McAfee, as an edgy and relatable personality, has proven to be an effective referrer of bettors to FanDuel. This is why they were so keen to back up the Brinks truck to retain him as gambling moves into higher-populated states such as New York and perhaps eventually Texas and California.”