Shane Beamer has instilled a family-like atmosphere at South Carolina in his short tenure in Columbia as the Gamecocks head coach.

Now that culture is captured in a new video with a theme from the popular sitcom “Full House” featuring Beamer, new assistant coaches and players. The video got largely positive reviews on social media, as many fans recognized the nostalgic nature of the creative effort.

It’s an interesting choice for the Gamecocks since the show debuted in 1987, long before any of the players were born, and even when Beamer was a young man. But it speaks to the pitch Beamer and his staff are making in recruiting, and through the transfer portal to build the Gamecocks’ roster.

Beamer and the Gamecocks are trying to build on momentum from the 7-6 season last year, including the Duke’s Mayo Bowl win over North Carolina. The Gamecocks are expected to be in the preseason polls ahead of the season opener against Georgia State ahead of a stiff tests against Arkansas and Georgia on Sept. 10 and Sept. 17.