NCAA reportedly investigating possible NIL violations at BYU, Miami
BYU and Miami are reportedly under investigation for their high-profile name, image and likeness deals as NCAA enforcement personnel are looking into a possible pay-for-play setup.
The news came from a report by Sportico, which detailed BYU’s partnership with protein bar maker Built that provided compensation for every member of its football team, and the Miami deal is an offer made by American Top Team to all 90 Hurricanes football players on scholarship.
A Miami spokesman said the program has not been contacted by the NCAA. Meanwhile, a BYU official said the NCAA doesn’t have additional questions.
“We have communicated with the NCAA concerning the Built Bar NIL arrangement,” Jon McBride, BYU’s associate athletic director for communications, told Sportico in a statement Friday. “They have informed us they do not have any additional questions at this time. We will continue to monitor and abide by the NCAA interim NIL policy.”
The probes could be a watershed moment for the nascent college athlete NIL industry. At issue is the patchwork school-by-school and state-by-state nature of the space has created confusion surrounding the rules and their enforcement.
The NCAA failed to create its own comprehensive policies on NIL in 2020, and lobbied for federal legislation in the first half of 2021. But the effort failed as 13 state laws took effect July 1, allowing college athletes to earn money from their right of publicity.