The No Fun League struck again on Friday, levying yet another fine on New York Giants WR Odell Beckham Jr.

Though OBJ, a former LSU star, has deserved many of the fines he’s been given for unsportsmanlike conduct penalties over the past two seasons, this week’s fine was a bit much.

Beckham was charged $24,309 for a touchdown celebration in which he took off his helmet, according to Pro Football Talk.

Rules are rules, though, and Beckham needs to stop making it so easy for the NFL to target him for fines.