Kentucky football’s commercial aired at halftime of the Super Bowl, and it was very well done.

There were some technical difficulties to start, but RB Benny Snell narrated the whole clip.

The commercial mainly featured Snell, but others made appearances, too, attempting to create a theme of unity for 2018. It featured the slogan “Get Up,” which is in direct response to Snell’s ejection in the Music City Bowl.