Photo: Alabama signs unlikely licensing deal with tire company
The University of Alabama entered into a licensing deal with Firestone on Tuesday, according to ESPN business reporter Darren Rovell.
Crimson Tide tires will soon be available for super-fans, with the prices starting at $139 each:
Firestone has signed a licensing deal with Alabama to make Crimson Tide tires, starts at $139 each pic.twitter.com/3OLU0WQl2G
— Darren Rovell (@darrenrovell) December 14, 2016
Why they’re called Crimson Tide tires and not Crimson Tires is nothing short of a missed marketing opportunity.
However, Firestone and Alabama will soon give a totally different meaning to the phrase “Roll Tide.”