Photo: Alabama signs unlikely licensing deal with tire company

The University of Alabama entered into a licensing deal with Firestone on Tuesday, according to ESPN business reporter Darren Rovell.

Crimson Tide tires will soon be available for super-fans, with the prices starting at $139 each:

Firestone has signed a licensing deal with Alabama to make Crimson Tide tires, starts at $139 each pic.twitter.com/3OLU0WQl2G

— Darren Rovell (@darrenrovell) December 14, 2016

Why they’re called Crimson Tide tires and not Crimson Tires is nothing short of a missed marketing opportunity.

However, Firestone and Alabama will soon give a totally different meaning to the phrase “Roll Tide.”