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Photo: Alabama signs unlikely licensing deal with tire company

Adam Spencer

By Adam Spencer

Published:

presented by toyota

The University of Alabama entered into a licensing deal with Firestone on Tuesday, according to ESPN business reporter Darren Rovell.

Crimson Tide tires will soon be available for super-fans, with the prices starting at $139 each:

Why they’re called Crimson Tide tires and not Crimson Tires is nothing short of a missed marketing opportunity.

However, Firestone and Alabama will soon give a totally different meaning to the phrase “Roll Tide.”

Adam Spencer

Adam is a daily fantasy sports (DFS) and sports betting expert. A 2012 graduate of the University of Missouri, Adam now covers all 16 SEC football teams. He is the director of DFS, evergreen and newsletter content across all Saturday Football brands.

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