Ready for Prime Time: Deion Sanders, Nick Saban team up on endorsement deal
Two of the biggest names in college football, and sports in general, will team up this fall on a partnership with Aflac, and to support Historically Black Colleges and Universities.
Jackson State coach Deion Sanders and Alabama Nick Saban, who’s an established Aflac pitch man, will remind people that Aflac helps close the gaps for customers with unexpected medical bills that health insurance doesn’t cover, the company announced.
Aflac also announced a $75,000 donation to the Jackson State University Athletic Department for professional development and be a supporting partner of Deion Sanders’ Football Camp.
The first spot “Ready for Prime Time,” will air on Saturday during the game between Hawaii and UCLA, at 3:30 p.m. EDT, with the second spot, “What it Takes,” set for Sept. 4, and both on ESPN. The third spot, “Jacket Fitting,” premieres later in the year as conference championship games approach.
Throughout the series, the two coaches humorously talk about how Aflac has paid billions to policyholders in benefits that help cover the expenses that health insurance doesn’t cover, while Coach Prime, in his trademark colorful style, wonders how he can get one of those coveted Aflackets – the distinctive blue Aflac jacket worn by Coach Saban in Aflac commercials.