Arkansas basketball is using NIL to help a great cause. Through the Athlete Advocate Consortium, all 15 members of the Razorback basketball team have been signed in a partnership with the Children’s Safety Center of Washington County, a non-profit child advocacy center that works to “facilitate more effective prevention, detection, investigation, and treatment of child abuse.”

“The Children’s Safety Center is extremely thankful to partner with the entire University of Arkansas men’s basketball team and the AAC over the next year,” Executive Director Elizabeth Shackelford said in a release from the AAC. “We are honored and excited to raise more awareness and education in our community regarding child abuse.”

There’s a lot of excitement around Musselman’s 2022-23 squad, which the AAC hopes can help raise awareness for area causes.

“As we were evaluating the applicants for this year’s program, we determined this has the potential to be an exceptional year for Arkansas basketball,” AAC co-founder Bryan Hunt said. “Our goal is to utilize the excitement and the following these star athletes have to help drive awareness of area non-profits.”