Arkansas fans will have a new twist to their pre-game activities this season.

The school announced that the new HogTown Street Festival will be located on Maple Street, just north of Donald W. Reynolds Razorback Stadium, open four hours before each game and end 30 minutes before kickoff.

There will be live music, a large videoboard that will feature college football games from around the country, a beer garden and food trucks from around Northwest Arkansas. There will also be activities for kids, including inflatables, balloon artists and face painting. Fans will also be able to get autographs from current and former Razorback players.

Other elements at the festival include the Razorback Spirit Squads, Tusk V, the Arkansas Marching Band, the ‘Hog Walk’, and a pep rally performance from the stage.

Several traffic and parking changes are adjusted to make room for the festival. Maple Street, from the intersection of Stadium Drive to Razorback Road, will close to public traffic at 7 p.m. on Friday before each home game. Access to Lot 44 will still be available via the east entrance on Stadium Drive and the west entrance on Razorback Road. The north entrance to Lot 44 will not be available before to the game.

Arkansas opens the season on Aug. 31 against Portland State.