Big 12 basketball announces unique 'all-access pass' for future conference tournaments
Big 12 basketball is launching a unique and exclusive membership opportunity for fans to experience the Big 12 Men’s Basketball Championships.
According to a Monday press release, the conference is launching a Basketball All-Access Pass, a new membership program for fans at the Big 12 Basketball Tournament. The membership will offer fans the opportunity to purchase the same seat location for the men’s basketball tournament each year through 2031.
“We are thrilled to be the home of the best basketball in college athletics. As the Big 12 continues to grow, we are committed to elevating fan experience and access,” said Commissioner Brett Yormark. “The Basketball All-Access Pass program provides our fans with a unique opportunity to purchase preferred seats for years to come, as well as exclusive benefits and second-to-none access throughout our Basketball Championships.”
Big 12 Conference Announces Launch of “Basketball All-Access Pass”, an Exclusive Membership Program for Big 12 Men’s Basketball Championships.
— Big 12 Conference (@Big12Conference) February 26, 2024
While some fans may be eager to get in on the opportunity, the debut season for the program will be 2025 when the Big 12 hosts its first-ever 16-team tournament. That group will include new arrivals Arizona, Arizona State and Utah, along with Colorado making its return to the conference.
As for this season, Houston holds a 1-game lead in the Big 12 over Iowa State. Kansas, 2 games behind in the standings, is also still alive with 4 games left to play and a March 9 regular-season finale between the Cougars and Jayhawks.