Dieunerst Collin, who rose to fame on social media in 2013 as the “Popeyes Kid,” and landed an NIL deal with Popeyes is now going to be in a Super Bowl commercial.

Almost 10 years after Collin became known for being pictured in a Popeyes restaurant, he is a college football player at Lake Erie College. Collin is an offensive lineman for the D-II football program and he just wrapped up his freshman season at the college.

“I used to be that meme kid, and now I’m in Popeyes Big Game ad,” he said during a preview of the commercial, which features an electric car and puppies. He then promotes an “Eyes on the Fries (or pies)” offer.”

In a Twitter post to announce the NIL deal, Popeyes wrote, “Let’s get this bread(ing),” Popeyes said in the tweet.

Now a few weeks later, Collin will be seen in front of 10s of millions of people next week.