Geoff Collins is trying to establish a new culture at Georgia Tech as a first-year coach. The tough beginning starts at No. 1 Clemson tonight.

But a new pregame routine caught ESPN analyst David Pollack by surprise as the Yellow Jackets had barbells and other weight equipment on the sideline at Memorial Stadium in Clemson.

“I’ve seen a lot of things in college football,” Pollack said in a video he posted to Twitter. “I’ve never seen this.”

He summarized it this way: “That’s one of the coolest/strangest things I’ve ever seen.”

The Yellow Jackets have long odds to upset the Tigers tonight, but we’ll have to keep tabs on Tech to see if this kind of strategy pays off in the long run.