Florida is now set to become the first state to require the NCAA to allow athletes to profit off their name, image and likeness rights after Gov. Ron DeSantis (R) signed a bill set to go into effect on July 1, 2021. At a press conference from the University of Miami, DeSantis made a pitch for Sunshine State athletes to stay in state.

“I just want to say Florida is leading on this and if you’re a blue-chip high school recruit out there trying to figure out where to go I think any of our Florida schools is a great landing spot,” DeSantis said per Manny Navarro of The Athletic.

“For all of our great high school players, stay in state. I see people going to Alabama and Clemson and I know they’ve got good programs, but there’s nothing better than winning a national championship in your home state. So maybe this will be an added incentive.”

Alabama and Clemson are just two of the many college football programs that recruit heavily in the state of Florida. On the 247Sports Composite, Tennessee, Michigan, Ohio State, Alabama and Oklahoma have already landed commitments from the top 10 players in the state of Florida.

So much is still unknown about how NIL will work in NCAA sports, but Florida has now put the NCAA on the clock.