WATCH: Things got weird when Dan Mullen, Jim Harbaugh were asked about the Jordan Brand
Florida and Michigan are part of a select group of college teams to be signed with the Jordan Brand. The Gators and Wolverines both wear uniforms with the Jumpman logo (as opposed to the traditional Nike swoosh) and are outfitted with Jordan Brand team gear.
So it’s not too surprising that a question about the Jordan Brand came up during Dan Mullen and Jim Harbaugh’s Friday Peach Bowl press conference. Mullen, who turned heads at SEC Media Days in 2015 sporting a pair of Yeezys, is known for wearing his Js pretty much anywhere and everywhere, including the recruiting trail. Harbaugh, on the other hand, is better known for more traditional style choices.
When a reporter tried to get some thoughts from the coaches on the Jordan Brand, things got a little weird in Atlanta, as you can see in the clip below.
Jim Harbaugh and Dan Mullen were asked about the Jordan brand at their programs.
It got, um, weird. pic.twitter.com/lAQ4z2fzhS
— Brad Galli (@BradGalli) December 28, 2018
Here’s how the statements read on the press conference transcript:
Q. I’ll give you guys a fun, free marketing question here for the Michael Jordan brand. A lot’s been made of Jim Harbaugh’s style a little bit over the years. I’m curious, since you’re both joining teams here, how have you both utilized the Jordan style and seen it maybe in each other?
JIM HARBAUGH: Wear it a lot.
DAN MULLEN: We each got our own styles, I think.
Q. What shoes are you wearing?
JIM HARBAUGH: I’m wearing a pair of dress shoes.
DAN MULLEN: I got the Retro 4s. I think Coach got — his style is above the waist. My style is kind of below the waist, right? I’m more ankles down, right, in our fashion statements?
JIM HARBAUGH: I don’t know about that. Don’t know what he’s talking about right now.
DAN MULLEN: I think the Jordan brand, though — I think when you look at what the Jordan brand represents, the Jordan brand represents excellence, and I think, to be honest with you, you look at the schools that are represented by Jordan are not just premiere athletic schools. They’re also premiere academic schools. And so I think it just shows the uniqueness of having that brand and that brand representing excellence not just in one sport, in every sport.
I think we’re very fortunate to be represented by the Jordan brand.
THE MODERATOR: Coach Harbaugh, a final comment on the Jordan brand.
JIM HARBAUGH: Nope.
THE MODERATOR: Okay. Having fully explored both coaches’ fashion choices and the Jordan brand, we will end it there. Coaches, if I could ask you to stay and we’ll get a couple of photos with the trophy here.