Cameron “Scooter” Magruder wore his dri-fit, long sleeve Florida shirt as he sat along the likes of ESPN personalities Maria Taylor, Desmond Howard and David Pollack on the set of College Football Live.

Being on camera was nothing new for Magruder. Granted, he’s usually in front of his own camera in his Orlando home when he speaks — loudly — to the masses. His sports fan-themed videos generated tens of millions of views on YouTube and pushed him to over 451,000 subscribers.

His large internet following was what landed him on the set of College Football Live on ESPN when the crew took the show to Gainesville ahead of the showdown between Auburn and Magruder’s Gators. So, as he’s done plenty of times for his own audience, Magruder looked directly into the ESPN camera with a straight face and made his oft-used guarantee.


(Cue the high-pitched laugh from Howard.)

Admittedly, the whole interview was just Magruder regurgitating his tweets. By the end of Florida’s victory against Auburn, which he had prime seats in The Swamp for, he doubled down.

Witnessing a big-time Florida win wasn’t necessarily a new experience for Magruder, who was born in Orlando and graduated from UF in 2011 (he reminds people he did indeed experience a national title season at Florida in 2008). And he had major media exposure opportunities in the past. He was featured on “The Today Show” and he did an AT&T video with Dak Prescott, who plays for Magruder’s other football love, the Dallas Cowboys.

The weekend in Gainesville, however, was a different experience. In addition to getting to hype his Gators on College Football Live, Magruder got air time on College GameDay and he got to hang out with Florida legend/GameDay guest picker Emmitt Smith.

“It definitely legitimized what I’m doing. The whole weekend was amazing,” Magruder told SDS this week. “A bit of a whirlwind to be honest.”

Magruder’s internet ride can only be described as “a bit of a whirlwind.”

Before he was doing parody fan reaction videos on YouTube, Magruder was using his film production degree in a different way. Comedy videos were his thing. He’d do videos on “Why Santa Can’t Be Black” or “Male Advice: What Men Look For In A Woman.

With some of his videos getting tens of thousands of YouTube views, Magruder said he was actually making pretty good money off it. To this day, comedy content creators with large followings will come up to Magruder and tell him that they grew up watching his videos.

So what changed? Complacency. He completely stopped making videos at one point just as his YouTube following was growing.

“That killed all of my channel,” Magruder said. “My channel just died.”

If he was going to return to the YouTube game, Magruder realized he needed something unique that he was passionate about. He wanted to be more narrowly focused. That meant he’d stick to sports. At the time, sports were an untapped market for the “Stuff ______ People Say” videos.

Magruder, 30, first did one for “Stuff Magic Fans Say,” which was picked up by a local TV station. He really got some momentum when he did one for “Stuff Florida Fans Say,” which got over 420,000 views on YouTube:

And just like that, Magruder had found his calling. He still made comedy videos for things like “Top 100 Things You Shouldn’t Say To A Cop” or “Top 100 Worst Pickup Lines,” but sports fan reaction videos became his primary focus. He made “Stuff ______ Fans Say” videos for dozens of college and pro teams.

You might remember his “SEC Fans During The Offseason” video from a couple of years ago:

Magruder’s Cowboys fan reaction videos even caught the attention of the team’s social media coordinator, who started sharing his videos. That only grew his Cowboys following. Magruder said Cowboy players won’t often retweet his stuff, but that family members will sometimes like or share it. Ezekiel Elliott’s mom follows him on Twitter, too.

“So I gotta be careful what I say about Zeke,” Magruder joked.

But no matter who is watching them — even Dwyane Wade retweeted one of his NBA videos — Magruder maintains that his videos are “a reflection of the truth.” He represents the common fan. 

When he watches a Cowboys game, he’ll write down his reactions as his video script. When that 4-hour process is done, his cameraman comes over and they shoot various reaction shots for roughly 2 hours.

“After that is when the real party gets started,” Magruder said.

By “real party,” Magruder is referring to the 30-40 minutes of footage that he has to edit down to make a 3-4 minute video. And then there’s also an Instagram-only edit, which features subtitles. The whole process for each video takes 12-16 hours.

Perhaps that explains why Magruder has only had Cowboys videos since the start of the football season. Well, he had a reaction video for Miami-Florida, obviously. Limited time and voice preservation were the deciding factors in that decision.

(He doesn’t always yell in everyday conversation, but let’s just say Magruder wasn’t ever asked to speak up during a 25-minute phone conversation.)

“Honestly,” Magruder said. “That character you see in all of those videos is not that far from a real-life situation. Like 10% enhanced.”

Last year, Magruder did weekly “College Football Fans Week ____” videos. Magruder now owns at least one T-shirt for every Power 5 team and plenty of others.

When he did those, he’d enjoy his Saturdays and then tweet out the question to his 163,000 Twitter followers on Saturday night asking for who should be featured in the weekly video. He’d have a few weekly post-Saturday articles he’d read and Reddit would usually point him in the right direction.

It was time consuming because capturing each fan base’s reactions wasn’t as simple as watching highlights. He got YouTube TV so he could record every game, which allowed him to go back and watch a specific play.

Magruder is actually planning on recording his first college football-wide video of the season this weekend.

It’s fitting because Magruder’s Gators will play the premier game of the college football slate for the second consecutive weekend. Not surprisingly, Magruder likes Florida’s chances against LSU.

“Who has LSU played? Texas? With the worst pass defense in the Big 12? Come on now,” Magruder said. “Florida is the real ‘DBU.’ That will be proven in the game. There might be 3-4 interceptions. Joe Burrow is not ready for what is about to happen.

“It’s gonna be a sad day.”

And even if Magruder’s prediction is wrong — he says the only way that can happen is if Kyle Trask holds onto the ball for too long or if Dan Mullen has him running the ball on a sprained MCL — he’s still all sorts of confident about the Gators’ rest-of-season outlook.

“Listen. Faith is crucial in times like these,” Magruder said. “Honestly, you think about it, we’ve only gotta beat LSU or Georgia. We don’t really have to beat both of them. We could be that 1-loss SEC team who might sneak in by way of not even having to go to an SEC Championship Game.”

The irony of Magruder’s bold, weekly championship predictions for Florida and the Cowboys is that he’s never seen that come to fruition. Neither team has won a title since Magruder started doing videos full-time in spring of 2012. In that time, he’s had plenty of other non-championship milestones. His videos are monetized by Twitter and Facebook, which means he doesn’t need to do any brand partnerships in them (he partnered with companies like TopGolf and Madden to do videos on their platforms).

But can Magruder even imagine what a Gators or Cowboys title reaction video would be like?

“I think there’s a reason why (it hasn’t happened yet) because the internet world would hate me even more,” Magruder said. “Don’t let the Cowboys win the Super Bowl. The amount of content that would be put out would be ridiculous. Don’t let the Gators make it to any type of championship because I’m telling you right now, people would hate me.”

Magruder hopes that’s in his near future. As for the distant future, what’s next? He’d love for his video-making process to be optimized so that he could crank out even more of them (working on real sets, having an editing team, etc.). He has hopes of producing his own TV show one day, too.

In the meantime, Magruder has a couple of “banger ideas” in the holster. Once football season ends, he’ll have more time on his hands to get those rolling. Magruder would like it if all of those post-football season projects featured a new tagline.