Mark Richt describes post-NIL CFB atmosphere: 'it’s going to be money, girls, football, school'
Everyone associated with college sports understands there’s about to be a seismic shift in the way money flows in and through college campuses, particularly in the way athletes are compensated.
On July 1, new laws are scheduled to go into effect in Florida, Alabama, Georgia, Mississippi and New Mexico. In a report from The New York Times, coaches at schools in those states have a new selling point: Play here and, thanks to a new state law, maybe make some money off your athletic fame.
Put succinctly, the moves are expected to reshape a multibillion-dollar industry and test the NCAA’s belief that student-athletes should be amateurs who play mainly for scholarships and that college sports appeal to fans partly because the players are not professionals.
In Florida, for example, colleges will be required to conduct financial literacy workshops for student-athletes. Colleges in Alabama may forbid their players to cut deals with alcohol companies. Georgia’s law allows for an arrangement in which players can sometimes be compelled to share portions of their income with other athletes.
Former Georgia and Miami coach Mark Richt described the monumental shift.
“When I was playing college football, my priorities were girls, football and then school,” Richt said. “Now it’s going to be money, girls, football, school.”
The NCAA now has a proposal: Student-athletes could be paid in exchange for use of their names, images and likenesses by many private companies. The plan, which could take effect on Aug. 1, would also let players earn money through advertisements on their social media accounts.
“We need to get a vote on these rules that are in front of the members now,” NCAA President Mark Emmert said.
SEC Commissioner Greg Sankey Sankey has urged Congress to set a coast-to-coast standard to override a blur of state laws.
“The inherent issue with the NCAA is its bylaw changes that were drafted don’t go as far as some of the state laws, so you’re still going to have tension around state laws and NCAA rules,” he said.