Kentucky becomes first SEC school to sell naming rights to football stadium
Published:
Commonwealth Stadium is no more, as Kentucky has announced it will rename its football stadium Kroger Field. Kentucky announced the news during a 1 p.m. Monday afternoon press conference from Lexington.
Opened in 1973, Commonwealth Stadium looks to become the first SEC stadium to sell its naming rights for sponsorship dollars. Following its most recent renovations in 2015, the stadium can hold up to 61,000 fans. The renovations cost the school $120 million and included the following amenities: a new press box, club seats, recruiting room, suites, concourses, bathrooms, lights and exterior facade to the stadium.
News of the stadium’s new name was broke by Patrick Loney of Scout.
The new stadium name will be called Kroger Field. #BBN
— Patrick Loney (@PatrickLoney) May 1, 2017
It will be interesting to see if other SEC schools follow Kentucky’s lead and sell their naming rights to their stadiums. It’s safe to say, if the price is right, each SEC school could soon have a sponsorship deal in place in the near future.
Kentucky official announced the change following as part of a comprehensive partnership:
We are renaming our football stadium to Kroger Field as part of a comprehensive partnership. #WeAreUK pic.twitter.com/6u5PzX9zWX
— Kentucky Football (@UKFootball) May 1, 2017
A graduate of the University of Tennessee, Michael Wayne Bratton oversees the news coverage for Saturday Down South. Michael previously worked for FOX Sports and NFL.com
