Will Levis announced a new name, image and likeness deal that is perfectly suited for the quarterback at Kentucky.

Play Underdog For Heat-Celtics Game 6! Who ya got?


Levis has entered into a partnership with Claiborne Farm and its stallion, War of Will.

“You don’t have to look too far to see the similarities between a college quarterback and a thoroughbred stallion,” Levis wrote. “What we share most in common is will power.”

War of Will was a Grad 1 winner on both the turf and dirt with earnings of more than $1.9 million, including the 2019 Preakness Stakes. He finished 7th in the 2019 Kentucky Derby.

War of Will, who stands at Claiborne Farm, stands for a fee of $25,000 and his first foals are being born this Spring.

The campaign with Levis is designed to promote the upcoming breeding season.

“We are thrilled to be the first farm to partner with a Division I athlete in this newly created NIL space,” said Walker Hancock, President of Claiborne Farm, per LEX-18. “Having a star quarterback help promote one of our young and promising stallions is a new way of advertising that we think provides a perfect synergy of our brands. Will’s athleticism and performance displayed on the football field mirrors what we saw with War of Will on the racetrack and the reason he is such an exciting stallion prospect.”