Skip to content

Ad Disclosure

LSU Tigers

Joe Burrow’s jeweler shares insight on creation of QBs now-famous chain

Paul Harvey

By Paul Harvey

Published:

Joe Burrow’s chain. By now, the country is aware of Burrow’s swag game and a custom Nike chain he wore leading up to the AFC Championship Game.

Now getting set to play in his first Super Bowl just 2 years removed from winning a national championship at LSU, Burrow is the talk of the football world as he pursues the QB Triple Crown. And the jeweler he used for his now-iconic chain shared insight into the creation of the custom piece.

In a conversation with Safid Deen of USA TODAY Sports+, Houston-based jeweler Leo Frost touched on Burrow’s “genuine” swag:

“He’s such a genuine guy,” said Frost, according to Deen. “This is a guy who just thinks it’s cool to wear the chain he wore. It’s obviously cool and you’d want to wear it. But it’s not like he’s trying to wear it to show everyone, ‘Hey, I’m the (expletive).’ He’s genuinely wearing it because he thinks it’s cool.”

And while Burrow’s “they’re definitely real” comment in reference to the diamonds in the JB9 pendant likely has many wondering about the cost, Frost declined to provide the number. Instead, Frost shared some of Burrow’s comments that led to the creation of the finished product.

“When I talked to Joe, he said, ‘Leo, I’m not really a flashy guy. So, I don’t want something too crazy,’” Frost said. “We picked that one, and it was cool to do the Nike one because he can definitely brand it.”

It definitely is an awesome look and has now played a role in Burrow’s meteoric rise. Now, it’s up to Burrow and the Bengals to get a win on Sunday in order to add a Super Bowl ring to his impressive bling.

Paul Harvey

Paul Harvey lives in Atlanta and covers SEC football.

You might also like...

2025 RANKINGS

presented by rankings

Read our Privacy Policy, Terms and Conditions, Cookie Policy and

© 2025 Saturday Down South. All rights reserved

We do not target any individuals under the age of 21. We support responsible gambling. If you feel like you're losing control over your gambling experience, call 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-888- 532-3500(Virginia) 1-800-522-4700 (NV, TN), 1-800-522-4700 (CO, TN), 1-855-2CALLGA (IL), 1-800-270-7117 (MI). global.footer.legal